About

• Boundary spanning
  • Boundary Spanning. (n.d.). In Wikipedia. Retrieved December 27, 2025, from https://en.wikipedia.org/wiki/Boundary_spanning
  • Kelway, J. (2010, March 31). Case study of agile and UCD working together. Boxes and Arrows. https://boxesandarrows.com/case-study-of-agile-and-ucd-working-together/
• FDA TLPC
  • Matlis, D. R. (2009, July 23). Managing the Total Product Life Cycle. Medical Product Outsourcing (MPO). https://www.mpo-mag.com/exclusives/managing-the-total-product-life-cycle/
  • National Research Council. (2010). Chapter 5: Thinking with schools and other systems. In M. Fenichel & H. A. Schweingruber (Eds.), Surrounded by Science: Learning Science in Informal Environments (pp. 81–110). The National Academies Press. https://doi.org/10.17226/12614. https://nap.nationalacademies.org/read/12960/chapter/5#
• Bogomolova, A. & Teleanu, I (Hosts). (2023, Feb 9). E#72. Design processes: expectations vs reality [Audio podcast episode]. In Honest UX Talks. https://open.spotify.com/episode/4Ary2D9VEjuIfDDz25OviP
• Scott Berkun on “Why design is hard”:
  • Scott Berkun. (2025, Oct 25). Why Design Is Hard – CanUX keynote [Video]. YouTube. https://www.youtube.com/watch?v=FZiiVTCIWTI.
  • Woolery E., Walter A. (Hosts). (2025, Jan 15). E#72. Scott Berkun: Why design is hard [Audio podcast episode]. In Design Better. https://open.spotify.com/episode/72MZtqsxLq8QB8DykzgRJZ?si=yNu61-u_RGKXRDvPWpssSw&ct=2735&t=2898
  • AIGAdesign. (2025, Jan 23). Scott Berkun on Why Design Is Hard [Video]. YouTube. https://www.youtube.com/watch?v=T9vTBSBdki0
• Newman, D. (n.d.). The design squiggle. https://thedesignsquiggle.com/
• Natash, J. (2017, Jun 9-11).Design Thinking is Bullsh*t [Conference presentation].99u, 9th annual Conference, New York City, NY, USA. Link to video: 99U. (n.d.). Natasha Jen: Design Thinking is Bullsh*t [Video]. YouTube. https://www.youtube.com/watch?v=_raleGrTdUg. 
• Goulet, E., & Lynch, S. (2022, April 29). Down with double diamond. Metalab. https://www.metalab.com/blog/down-with-double-diamond
• crispacademy. (2023, January 16). Master Class with Marty Cagan [Video]. YouTube. https://www.youtube.com/watch?v=mcnxxdzC2fY
• Wiklund, M., Kendler, J., Tilliss, J., Costantino, C., Ansems, K., Ng, V., Post, R., van Geel, B., Aronchick, R., & Dorfman, A. (2019). Designing for safe use: 100 principles for making products safer. CRC Press. doi.org

Introduction

Another perspective, another iteration

• Mortimer B. Zuckerman Mind Brain Behavior Institute. (n.d.). Eric R. Kandel, MD. Columbia University. Retrieved December 27, 2025, from https://zuckermaninstitute.columbia.edu/eric-r-kandel-md
• Kandel, E. R. (2016). Reductionism in art and brain science: Bridging the two cultures. Columbia University Press.
• U.S. Food and Drug Administration. (2016, February 3). Appendix A: HFE/UE report. In Applying human factors and usability engineering to medical devices: Guidance for industry and Food and Drug Administration staff https://www.fda.gov/media/80481/download
• Wachowski, L., & Wachowski, L. (Directors). (1999). The Matrix [Film]. Warner Bros.; Village Roadshow Pictures; Silver Pictures. Link to clip: wonkmonk. (2021, Mar 18). IDEO: Morpheus: “You are a slave, Neo.”… A Prison for Your Mind | The Matrix | [wage slavery] [Video]. YouTube. https://www.youtube.com/watch?v=9ogsrRdbDlU
• Miller, J. (Host). (2024, Apr 30). E#77. Order is creativity: The UX Process Paradox with Rob Hamblen [Audio podcast episode]. In Beyond UX Design. https://open.spotify.com/episode/51TNNDHiqN4QUvT6fOsvMc
• Guinness World Records. (n.d.). Most published works by one author. https://www.guinnessworldrecords.com/world-records/most-published-works-by-one-author.

Portrait of a process

• Davit Sahakyan. (2017, September 29). IDEO: Shopping cart design process [Video]. YouTube. https://www.youtube.com/watch?v=izjhx17NuSE (Note: originally aired on ABC Nightline’s “The Deep Dive”, February 9, 1999)
• Newman, D. (n.d.). The design squiggle. https://thedesignsquiggle.com/
• Waterfall model. (n.d.). In Wikipedia. Retrieved December 27, 2025, from https://en.wikipedia.org/wiki/Waterfall_model. 
• Royce, W. W. (1970). Figure 10: Summary of development steps and iterations [Diagram]. In Managing the development of large software systems (p. 7). Proceedings of IEEE WESCON. https://en.wikipedia.org/wiki/Waterfall_model#/media/File:1970_Royce_Managing_the_Development_of_Large_Software_Systems_Fig10.PNG
• Anonymous. (2021, August 2). Did Mike Tyson say everybody has a plan until they get punched in the face [Online forum post]? Quora. https://www.quora.com/Did-Mike-Tyson-say-everybody-has-a-plan-until-they-get-punched-in-the-face. (With answers from “David H” and “John McGlothlin”)
• Rogan, J. (Host). (2025, Jun 11). E#2336. Ken Burns [Audio podcast episode]. In The Joe Rogan Experience. Link to podcast (See ~54:00 in): https://open.spotify.com/episode/23p4EcBWZygqnFDk1AhGBv , PowerfulJRE. (2025, June 11). Joe Rogan Experience #2336 – Ken Burns [Video]. YouTube. https://www.youtube.com/watch?v=FmlhA3dpxnc )
• Picasso, P. (1921). Young woman seated in an armchair [Brush and gray ink with white gouache and black ink on paper washed light blue]. National Gallery of Art, Washington, DC, United States. https://www.nga.gov/artworks/109875-young-woman-seated-armchair
• Picasso, P. (1927). Seated Woman [Oil on wood]. Museum of Modern Art, New York City, United States. https://www.moma.org/collection/works/79895
• Picasso, P. (1930). Seated Woman [Oil on wood]. Fondation Beyeler, Switzerland. http://art-picasso.com/1930_5.html

Preface

• Steve Jobs(@stevejobs9080). (2017, Mar 9). steve jobs ibm vs apple process vs content [Video]. YouTube. https://www.youtube.com/watch?v=s4Cz49MLh4o (Originally aired on PBS June, 1996)
• Steve Jobs: The Lost Interview. (n.d.). In Wikipedia. Retrieved December 27, 2025, from https://en.wikipedia.org/wiki/Steve_Jobs:_The_Lost_Interview
• Haden, J. (2023, March 9). 27 years ago, Steve Jobs said the best employees focus on content, not process. Workplace research shows he was right. Inc. https://www.inc.com/jeff-haden/27-years-ago-steve-jobs-said-best-employees-focus-on-content-not-process-workplace-research-shows-he-was-right.html
• Amazon (Amazon staff). (2017, April 17). 2016 letter to shareholders. https://www.aboutamazon.com/news/company-news/2016-letter-to-shareholders
• A-Z Quotes. (n.d.). Steve Jobs quote: To me, ideas are worth nothing… Retrieved December 27, 2025, from www.azquotes.com
• Imam, N. (2019, July 15). Why execution is more important than strategy. Entrepreneur. https://www.entrepreneur.com/leadership/why-execution-is-more-important-than-strategy/336552
• Montag, A. (2018, May 10). Steve Jobs learned this brilliant lesson about success as a teen, building a fence with his dad. CNBC. https://www.cnbc.com/2018/05/10/how-steve-jobs-developed-his-design-philosophy-for-apple.html
• Hancock, J. L. (Director). (2016). The founder [Film]. FilmNation Entertainment; The Combine; Faliro House Productions; The Weinstein Company. Link to video clip: Giorgia Di Iorio. (2017, May 12). The Founder – kitchen tour [Video]. YouTube. https://www.youtube.com/watch?v=t–nPZLDFOU 

Inspiration, Perspiration, or Execution

Managing Inspiration (aka Back to the Future) 

• Gale, B. (Producer), & Zemeckis, R. (Director). (1985). Back to the future [Film]. Universal Pictures. Link to video clip: Bing Society. (2010, November 8). Back to the Future: Doc asks who’s president in 1985 HD CLIP. YouTube. https://m.youtube.com/watch?v=KUnA9jb-NpE&pp=ygUlQmFjayB0byB0aGUgZnV0dXJlIGF0IGRvYyBicm93bnMgZG9vcg%3D%3D

Four stories

• Blumberg, S. (2012, October 2). Rare full recording of 1983 Steve Jobs speech reveals Apple had been working on iPad for 27 years. TNW. https://thenextweb.com/news/rare-full-recording-of-1983-steve-jobs-speech-reveals-apple-had-been-working-on-ipad-for-27-years. Steve Jobs recording links back to: https://lifelibertytech.com/2012/10/02/the-lost-steve-jobs-speech-from-1983-foreshadowing-wireless-networking-the-ipad-and-the-app-store/, then to Soundcloud recording here, quote at 25:00 : https://soundcloud.com/mbtech_1434547055436/talk-by-steven-jobs-idca-1983?utm_source=lifelibertytech.com&utm_campaign=wtshare&utm_medium=widget&utm_content=https%253A%252F%252Fsoundcloud.com%252Fmbtech_1434547055436%252Ftalk-by-steven-jobs-idca-1983
• Sullivan, M. (2018, July 26). “General Magic” captures the legendary Apple offshoot that foresaw the mobile revolution. Fast Company. https://www.fastcompany.com/90206157/general-magic-captures-the-legendary-apple-offshoot-that-foresaw-the-mobile-revolution 
• Maude, M., & Kerruish, S. (Directors). (2018). General Magic [Film]. Spellbound Productions.
• General Magic. (n.d.). In Wikipedia. Retrieved January 24, 2026, from https://en.wikipedia.org/wiki/General_Magic
• Magic Link. (n.d.). In Wikipedia. Retrieved January 24, 2026, from https://en.m.wikipedia.org/wiki/Magic_Link
• Magic Cap. (n.d.). In Wikipedia. Retrieved January 24, 2026, from https://en.m.wikipedia.org/wiki/Magic_Cap
• History of Smartphones. (n.d.). In Wikipedia. Retrieved January 24, 2026, from https://en.wikipedia.org/wiki/History_of_smartphones
• Smartphone. (n.d.). In Wikipedia. Retrieved January 24, 2026, from https://en.m.wikipedia.org/wiki/Smartphone
• GSMArena.com. (n.d.). LG KE850 Prada review: Sophistication made simple. Retrieved January 24, 2026, from https://m.gsmarena.com/lg_ke850_prada-review-145.php 
• PhoneArena. (2007, June 1).LG PRADA Review. YouTube. https://m.youtube.com/watch?v=rQnVOrQMjOc 
• Cohan, P. (2012, February 19). Jurassic Park: How P&G brought Febreze back to life. Forbes. https://www.forbes.com/sites/petercohan/2012/02/19/jurassic-park-how-pg-brought-febreze-back-to-life/
• Google Zeitgeist. (2012 October, 16). How Do Habits Work? | Charles Duhigg | Google Zeitgeist. YouTube. https://www.youtube.com/watch?v=AOPlCbCxaFA, quote at ~7:30
• Duhigg, C. (2012). The power of habit: Why we do what we do in life and business. Random House. 
• 3M. (n.d.). About Post-it Brand. Retrieved January 24, 2026, from https://www.post-it.com/3M/en_US/post-it/contact-us/about-us/
• The medium is the message. (n.d.). In Wikipedia. Retrieved January 24, 2026, from https://en.wikipedia.org/wiki/The_medium_is_the_message

What do these stories tell us?

• Wynken, Blynken, and Nod. (n.d.). In Wikipedia. Retrieved January 24, 2026, from https://en.wikipedia.org/wiki/Wynken,_Blynken,_and_Nod
• Field, E. Wynken, Blynken, and Nod. (Original work published 1889)
• Heid, G. (Director). (1938). Wynken, Blynken and Nod [Film]. Walt Disney Productions.  Link to video clip: Investomatics. (2011 July 18). Wynken, Blynken And Nod. YouTube. https://www.youtube.com/watch?v=sal_pp_ptJQ
• Jung-Beeman M, Bowden EM, Haberman J, Frymiare JL, Arambel-Liu S, Greenblatt R, et al. (2004) Neural Activity When People Solve Verbal Problems with Insight. PLoS Biol 2(4): e97. https://doi.org/10.1371/journal.pbio.0020097. https://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.0020097
• Bowden, E.M., Jung-Beeman, M. Aha! Insight experience correlates with solution activation in the right hemisphere. Psychonomic Bulletin & Review 10, 730–737 (2003). https://doi.org/10.3758/BF03196539 https://link.springer.com/article/10.3758/BF03196539#citeas
• Oleynick VC, Thrash TM, LeFew MC, Moldovan EG, Kieffaber PD. The scientific study of inspiration in the creative process: challenges and opportunities. Front Hum Neurosci. 2014 Jun 25;8:436. doi: 10.3389/fnhum.2014.00436. PMID: 25009483; PMCID: PMC4070479. https://pmc.ncbi.nlm.nih.gov/articles/PMC4070479/
• Pacchioli, D. (2020, December 1). Making connections: Psychologist explores the neuroscience of creativity. Penn State News. https://www.psu.edu/news/research/story/making-connections-psychologist-explores-neuroscience-creativity
• Stockton, N. (2014, August 5). Your best thinking seems to happen in the shower. Wired. https://www.wired.com/2014/08/shower-thoughts/
• O’Toole, G. (2012, December 14). Genius: 1% inspiration and 99% perspiration. Quote Investigator. https://quoteinvestigator.com/2012/12/14/genius-ratio/
• Roach, J. (Director). (2002). Austin Powers in Goldmember [Film]. New Line Cinema; Moving Pictures; Team Todd. Link to video clip: Max Eyed. (2014, April 30). One billion gagillion fafillion shabadabalo shabadamillion shabaling shabalomillion yen. YouTube. https://www.youtube.com/watch?v=ngKT3MIfwpo
• Roach, J. (Director). (1997). Austin Powers: International Man of Mystery [Film]. New Line Cinema; Moving Pictures; Eric’s Boy. Link to video clip: Movieclips. (2011, May 26). One Million Dollars – Austin Powers: International Man of Mystery (2/5) Movie CLIP (1997) HD. YouTube. https://www.youtube.com/watch?v=EJR1H5tf5wE
• Associated Press, Public domain, via Wikimedia Commons. https://commons.wikimedia.org/wiki/File:Einstein_Blackboard_Exploitable_template.jpg